Branding and Visual Identity
KK Apparel — December 2025
Developed a full brand identity for KK Apparel, including logo, stationery, and mockups, for a general audience. Created using Adobe Illustrator and Adobe Photoshop by starting with thumbnail sketches and refining designs and mockups digitally. Demonstrated skills in branding, typography, layout, and color theory. Resolved challenges with mockup placement and time management by improving workflow and combining tools effectively. Individual project.
VILO — October 2025
Designed a skincare packaging concept for a hydration cream brand, including brand name, logo, and package design for a general audience. Created using Adobe Illustrator and Adobe Photoshop by developing concepts through sketches and applying packaging mockups digitally. Demonstrated skills in branding, packaging design, layout, and color theory. Resolved challenges with building mockups and time management through tutorials and improved workflow. Individual project.
Batidos — Smoothie Brand — February 2025
Created a brand identity for a smoothie company, including logo, packaging, and promotional materials for a general audience. Designed using Adobe Illustrator and Adobe Photoshop by developing concepts through sketches and refining mockups digitally. Demonstrated skills in branding, packaging design, typography, and color theory. Resolved challenges with realistic mockups and consistency through refinement and improved workflow. Individual project.
NALI’S Sweet Treats — January 2026
Developed a full brand identity for a sweets business, including logo, menu, thank-you cards, and business cards for a general audience. Created using Adobe Illustrator and Adobe Photoshop by building on the client’s concept and refining designs digitally. Demonstrated skills in branding, layout, typography, and client communication. Resolved challenges with understanding client expectations through consistent communication and incorporating feedback. Individual freelance project.
Cairo’s Paws — September 2025
Designed a logo for a nonprofit organization focused on helping pets, targeting a general audience. Created using Adobe Illustrator by developing concepts through sketches and refining the final design digitally. Demonstrated skills in logo design, typography, and visual balance. Maintained simplicity by removing unnecessary details and applying a “less is more” approach. Individual project.
LK Cleaning Company — Branding Project — 2025
Developed a brand identity for a cleaning company, including logo and promotional materials for a general audience. Created using Adobe Illustrator and Adobe Photoshop by starting with sketches and refining designs and mockups digitally. Demonstrated skills in branding, logo design, typography, and color theory. Achieved a clean and professional look by using a simple color palette and clear typography for strong visual impact. Individual project.
VILO Skincare — February 2026
Designed a minimal skincare brand and packaging using typography for a general audience. Created with Adobe Illustrator and Adobe Photoshop by developing the concept and refining clean typographic layouts. Demonstrated skills in branding, typography, and layout. Balanced simplicity using only typography through careful refinement. Individual project.
Shawangunk Nature Preserve — Logo — 2025
Created a logo for a nature preserve using Adobe Illustrator by developing sketches and refining the design digitally. Demonstrated skills in logo design, composition, and color theory. Used minimal elements to represent nature effectively. Individual project.
Earth Summit — Branding — 2025
Created branding for an environmental event using Adobe Illustrator and Adobe Photoshop by developing sketches, designing digitally, and applying mockups. Demonstrated skills in branding, color theory, and typography. Simplified visuals to clearly communicate the sustainability theme. Individual project.
ACCT Community College Month — Logo — 2025
Designed a logo to promote Community College Month using Adobe Illustrator by developing thumbnail sketches and refining the final design digitally. Demonstrated skills in logo design, typography, and clarity. Balanced simplicity and visual impact through refinement. Individual project.